Anonymized example based on a real audit. Issue types, severity levels, and structure are representative of what I deliver.
| Severity | Issue type | Source page | Why it matters | Suggested fix |
|---|---|---|---|---|
| High | Broken destination (404) | /best-coffee-grinders/ | Readers land on a dead Amazon page. No purchase possible. | Replace with current ASIN or remove link. |
| High | Broken destination (404) | /best-coffee-grinders/ | Second discontinued product on highest-traffic review page. | Replace with updated model or remove. |
| High | Broken destination (404) | /espresso-machine-comparison/ | Product gone. High purchase-intent page with dead link. | Replace with current alternative. |
| Medium | Missing affiliate tag | /pour-over-coffee-guide/ | Valid product, tag absent. Purchases happen but aren’t attributed to you. | Add ?tag=YOUR_TAG to URL. |
| Medium | Missing affiliate tag | /pour-over-coffee-guide/ | Second untagged link on same page. Consistent gap, not a one-off. | Add ?tag=YOUR_TAG to URL. |
| Medium | Missing affiliate tag | /best-coffee-beans/ | High organic traffic page. Every untagged click is an unattributed sale. | Add affiliate tag to each Amazon link on this page. |
| Medium | Missing affiliate tag | /home-espresso-setup/ | Tag missing on 3 of 5 product links. Systematic gap on this page. | Audit all links on this page and add tags. |
| Low | Possible revenue leak — tag to verify | /cold-brew-equipment/ | Link resolves but destination response was inconclusive. May be intermittent. | Manually verify link and tag are intact. |
High — links that actively prevent purchases (404, product discontinued). Medium — tag issues where purchases happen but aren’t attributed to you. Low — findings that require manual verification.
“Broken destination” means the Amazon URL returns a 404 or redirects to an unrelated product. “Missing affiliate tag” means the link goes to a valid product but lacks your tracking tag. Both types are separately verified before I report them.
The free initial report gives you the summary: count, types, and top affected pages. The $49 Verified Findings Report delivers this full table — every issue with explanations and suggested fixes for each line item.
I only reach out when I’ve found verified issues on your site. Email to check.
I read every message and reply personally. — David